White-Label Local SEO & AEO Fulfillment

Scale Your Agency
Without Growing
Your Team

Dezz Local is your invisible Local SEO fulfillment partner — enterprise execution, fully white-labeled, priced by deliverable so your margin is never a guess.

2–4×Avg. Agency ROI
48hClient Onboarding
$136kMax Annual Savings
100%White-Labeled, Always
Section 01 — The Problem

Scaling Local SEO Is Eating Your Margin

Fulfillment friction is one of the most expensive and invisible challenges facing growth-stage agencies. Every new Local SEO client adds operational complexity — and that complexity compounds.

01
Time

Fulfillment Is Time-Consuming

Every Local SEO client demands consistent, specialized effort — GBP updates, citations, content, schema, reporting. Your team’s hours disappear fast.

02
Cost

In-House Staff Costs $4k–$7k/Month

Salary, benefits, tools, onboarding, and management overhead add up before a single client deliverable is produced.

03
Tools

Tool Costs Are Fragmented

$500–$1,500/month in software alone — rank trackers, audit tools, citation platforms, content tools — each requiring setup and maintenance.

04
Scale

Hard to Scale Profitably

Each new Local SEO client adds non-linear operational load. Growth becomes self-defeating without the right fulfillment infrastructure.

05
Quality

Inconsistent Execution

Without dedicated systems and specialists, quality varies. Inconsistency drives churn and damages your agency’s reputation.

06
Margin

Shrinking Profit Margins

When fulfillment costs balloon and client pricing stays flat, agencies find themselves working harder for less return every month.

Agencies lose 18–24% of potential Local SEO margin to fulfillment friction alone. That’s profit left on the table — every single month.

24%Margin lost to friction
Section 02 — The Solution

Your Invisible Local SEO Fulfillment Partner

Dezz Local is built exclusively for marketing agencies. We operate invisibly behind your brand, executing enterprise-grade Local SEO and AEO so you can focus on growth and client relationships.

01 — Enterprise Execution

Results That Compete With In-House Teams

Deliver enterprise-grade Local SEO quality at a fraction of the cost — without adding a single internal headcount.

02 — Full Client Ownership

Your Brand. Your Clients. Your Contracts.

You keep all relationships, data, and contracts. We are never visible to your clients under any circumstance.

03 — Deliverable-Based Pricing

Priced Per Deliverable, Not Per Guess

Every tier is a defined output count. Add single deliverables à la carte to match exactly what you sold your client — no scope drift, no margin surprises.

04 — Margin Expansion Built In

2×–4× ROI on Fulfillment Fees

Resell at your rate. Our fulfillment cost becomes your COGS. Agency partners consistently achieve 2×–4× ROI on fulfillment fees.

05 — Proven Systems

Documented SOPs, Consistent Quality

Quality checkpoints and consistent execution across every client — regardless of industry or market size.

06 — Agency-First Communication

Built Around Your Workflow

We understand your timelines, reporting cycles, and client communication standards. Fulfillment integrates seamlessly into your operation.

Section 03 — Tech Stack

A Proprietary Stack Most Agencies Can’t Afford to Build

We’ve assembled enterprise tooling that most agencies could not replicate for under $750–$1,250/month. Every Dezz Local fulfillment plan includes full access to this infrastructure — saving you up to $15,000/year.

Tool Function Agency Benefit
Local DominatorEnterprise grid rank tracking Identifies hyperlocal ranking gaps across a geographic grid, enabling precise GBP and on-page targeting. Precision local insights your competitors can’t match.
Dezz DominatorCustom grid ranking visualization Proprietary tool providing visual local rank data that differentiates your agency’s client presentations. Stand out in every client meeting with data competitors can’t show.
Dezz SEO Audit ToolBranded audit & scoring system Generates agency-grade Local SEO audits with actionable scoring that justify strategy and demonstrate ROI. Close more deals with audits that speak to client pain.
SemrushCompetitive intelligence & keywords Powers keyword gap analysis, competitor benchmarking, and local keyword strategy at enterprise depth. Enterprise-level insights without enterprise-level cost.
WriteSumoAI-assisted content creation Accelerates locally-optimized content at scale while maintaining quality and topical relevance. More content, faster — without quality sacrifice.
RankMath ProOn-site SEO optimization Advanced schema markup, local SEO signals, and technical on-page execution for client websites. Technical depth that moves rankings in competitive markets.
EnvatoDesign asset library Professional visuals for GBP posts, local landing pages, and branded client deliverables. Polished design across every deliverable.
Custom AI Content ToolsProprietary content automation In-house AI workflows for local content — GBP posts, location pages, and citation-ready content at scale. Speed and scale that manual processes can’t touch.

Cost to replicate this stack independently: $750–$1,250 per month. Dezz Local agencies access the entire infrastructure through their fulfillment plan — included in every tier at no additional cost.

$15kEst. annual savings
Section 04 — Cost Savings

The Financial Case Is Unambiguous

Compare the fully-loaded cost of building in-house versus partnering with Dezz Local for white-label fulfillment. The math speaks for itself.

In-House SEO Employee

Base salary$4,000 – $7,000/mo
SEO tools & software$500 – $1,500/mo
Onboarding & training$500 – $2,000 once
Management overhead$500 – $1,000/mo
Benefits / HR / risk$800 – $1,400/mo
Ramp-up time60–90 days
ScalabilityLinear headcount
Est. monthly total$6,300 – $12,900

Dezz Local White-Label

Plan fee$500 – $1,000/mo
SEO tools & softwareIncluded
Onboarding & setupNone
Management overheadNone
Benefits / HR / riskNone
Ramp-up timeImmediate
ScalabilityUnlimited, same tier
Est. monthly total$500 – $1,000

Estimated annual savings per Local SEO role replaced by Dezz Local fulfillment — before you count the margin you make reselling it.

$68k–$136kAnnual savings
Section 05 — Deliverables

Everything Delivered Under Your Brand

Every Dezz Local plan is built from defined, countable deliverables — executed systematically and white-labeled under your agency brand.

01

GBP Management

Full Google Business Profile optimization and ongoing management — categories, attributes, services, Q&A, photo strategy, and reputation monitoring.

02

Blog Creation

Locally-targeted blog content that builds topical authority, drives organic traffic, and supports the broader SEO strategy across your client’s market.

03

Service + Location Pages

Conversion-optimized service-area landing pages built to rank for “[service] in [city]” and convert the traffic they earn.

04

Advanced Schema

Hand-built JSON-LD — LocalBusiness, Service, FAQ, Product, and nested entity graphs that go far beyond what a plugin generates.

05

Citation Building

Structured NAP citation creation and cleanup across authoritative directories. Establishes the local trust signals that improve map pack visibility.

06

GBP Content Calendar

Consistent GBP post creation and scheduling — announcements, offers, events, and updates that keep profiles active and algorithmically favored.

07

Review Management

On-brand review responses that protect reputation, reinforce keyword and service relevance, and improve conversion from the profile.

08

Monthly Reporting

White-labeled performance reports covering rankings, visibility, GBP insights, and strategic progress — formatted for client-facing delivery.

Section 06 — Answer Engine Optimization

Your Clients Are Being Recommended — Or They Aren’t

A growing share of local buying decisions now start inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. These systems don’t return ten blue links. They return one recommendation. AEO is the work of becoming that recommendation.

01

Entity Foundation

We define your client as a machine-readable entity — consistent name, address, services, and relationships across their site, GBP, and the wider web. AI models cite entities they can resolve with confidence.

02

Advanced Schema Graph

Hand-built JSON-LD connecting LocalBusiness, Service, Person, Offer, and FAQ nodes into a single linked graph — not eight disconnected plugin snippets.

03

Answer-First Content

Content structured the way models extract it: a direct answer in the first 40 words, clear question headings, definitional passages, and self-contained facts that survive being quoted out of context.

04

AI Crawler Access

llms.txt, robots directives, and rendering checks so GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can actually read the pages you want cited.

05

Citation & Consensus Signals

Third-party corroboration — directories, review platforms, and local mentions — because models weight what multiple independent sources agree on.

06

Visibility Tracking

Monthly prompt testing across ChatGPT, Gemini, Perplexity, and AI Overviews. You get a white-labeled report showing exactly where your client is named — and where a competitor is named instead.

Why It Matters Now

Traditional Local SEO gets your client into the map pack. AEO gets them named when a buyer asks an AI assistant “who’s the best plumber near me.” Those are different systems with different inputs — and almost no local agency is executing the second one yet.

That gap is the single most sellable thing on your menu right now. It’s new enough that clients haven’t been pitched it, technical enough that they won’t do it themselves, and defensible enough that it justifies a higher retainer.

Classic SEO Targets
  • Keyword rankings
  • Map pack position
  • Click-through rate
  • Backlink authority
  • Organic sessions
AEO Targets
  • Being named in the answer
  • Entity recognition
  • Citation frequency
  • Source consensus
  • Model recall accuracy

Full AEO execution is included in the Local Authority tier, and available à la carte on any plan.

Section 07 — Free Audits for Plan Partners

Your Secret Weapon for Closing New Clients

Every agency on a Dezz Local plan gets free GBP and website audits for prospective clients — fully branded under your agency, ready to send. Stop paying for audit tools. Stop spending hours building reports.

Google Business Profile

Free GBP Audit

A full analysis of any prospect’s Google Business Profile — scored, branded, and ready to walk into a sales meeting with.

Free for plan partners
  • Profile completeness score with specific gap flags
  • Category, attribute & service area review
  • Review volume, rating & response rate analysis
  • Photo count, recency & quality assessment
  • GBP post frequency & content audit
  • Competitor comparison (up to 3 local rivals)
  • Prioritized action plan with urgency scoring
  • Delivered white-labeled under your brand
Website

Free Site & AEO Audit

A local SEO and answer-engine audit that shows prospects exactly where their site is leaking rankings — and what it’s costing them.

Free for plan partners
  • Local SEO signal scoring (schema, NAP, location pages)
  • On-page optimization audit (meta, headings, content)
  • Technical health check — speed, mobile, crawlability
  • Local keyword gap analysis vs. top competitors
  • Schema markup presence & accuracy review
  • Citation consistency check (NAP across directories)
  • Delivered white-labeled under your brand

See a Real Audit in Action

The BrightPath CFO competitive analysis is an example of the branded report your agency delivers to prospects. This is what turns a cold call into a signed contract. Every report is custom-built, white-labeled with your branding, and delivered ready to present.

View Sample Report →

Section 08 — Pricing

Priced By Deliverable, Per Client

Three tiers built on countable outputs — so you always know exactly what you’re reselling and exactly what it costs you. Every plan is white-labeled and includes our full proprietary toolset.

Tier 01

Local Core

$500/ client / month

The foundation. Everything a single-location client needs to compete locally — GBP, content, and one new ranking asset every month.

  • GBP management — ongoing optimization, categories, services, attributes, Q&A
  • 1 blog post / month, locally optimized
  • 1 service + location page / month
  • 4 GBP posts / month
  • Standard schema on all new pages
  • Monthly white-label report
  • Free branded prospect audits
  • Full access to the Dezz Local tool stack

Get Started →

Most Popular
Tier 02

Local Growth

$750/ client / month

Everything in Local Core with the deliverable count doubled — plus the first layer of advanced schema that separates you from plugin-driven competitors.

Everything in Local Core, plus
  • 2 blog posts / month
  • 2 service + location pages / month
  • 1 advanced schema deployment / month — hand-built JSON-LD, nested entities
  • 6 GBP posts / month
  • 4 geo-tagged images / month
  • 2 citations built / month
  • 5 review responses / month
  • On-site local SEO improvements
  • Grid rank tracking & competitor monitoring
  • Internal linking & site architecture support

Get Started →

Tier 03

Local Authority

$1,250/ client / month

Full Local SEO plus complete Answer Engine Optimization. Built for competitive markets and for agencies who want a genuinely differentiated offer.

Everything in Local Growth, plus
  • Full AEO program — the complete answer-engine stack
  • 3 blog posts / month, AEO-structured
  • 3 service + location pages / month
  • Sitewide entity schema graph — linked, nested, maintained
  • AI visibility tracking — ChatGPT, Gemini, Perplexity, AI Overviews
  • FAQ & Q&A content engineered for AI citation
  • 5 citations built / month
  • Unlimited review responses
  • Full SEO + AEO strategy roadmap
  • Priority fulfillment queue

Get Started →

Plan by Plan

Full Deliverables Breakdown

Monthly Deliverable Local Core
$500
Local Growth
$750
Local Authority
$1,000
GBP ongoing management ✓ Priority
Blog posts 1 2 3 AEO-structured
Service + location pages 1 2 3
GBP posts 8 12 16
Geo-tagged images 8 12 16
Citations built 3 6 10
Review responses 5 10 Unlimited
Standard schema on new pages
Advanced schema deployment 1 / mo Sitewide graph
On-site local SEO improvements ✓ Bi-weekly
Grid rank & competitor tracking
llms.txt + AI crawler config
AI visibility tracking & reporting
Entity consistency management
AI-citation FAQ / Q&A content
Full SEO + AEO strategy roadmap
Priority fulfillment queue
White-label monthly reporting ✓ Advanced
Free branded prospect audits
Full Dezz Local tool stack access
+$250Per client / month

White-Labeled Client Call Participation

Dezz Local joins your client calls as a seamless extension of your agency team, providing expert Local SEO and AEO explanations that help you close and retain clients — fully white-labeled, always under your brand.

Section 09 — Á La Carte

Match the Plan to What You Sold

Sold your client four blogs and three location pages? Add the difference. Single deliverables can be stacked onto any tier so fulfillment matches your contract exactly — no repackaging, no renegotiation.

How it works: pick the tier closest to your client’s scope, then add individual deliverables to hit the exact promise. Add-ons are billed monthly alongside the plan and can be adjusted month to month. Á la carte rates below assume an active plan; standalone one-off work is quoted at 1.5×.

Content

Blog post1,200–1,500 words, locally optimized, image included
$125
AEO-structured blog postAnswer-first format, FAQ schema, citation-engineered
$165
Service + location pageConversion-built, schema included
$150
Location page refreshRewrite & re-optimize an existing page
$95
FAQ / Q&A content block10 questions, schema-marked, AI-citation formatted
$110

Schema & AEO

Advanced schema deploymentPer page — hand-built nested JSON-LD
$100
Sitewide entity schema graphLinked LocalBusiness / Service / Person / Offer graph
$350one-time
llms.txt + AI crawler setupAccess config, render check, directive audit
$200one-time
AI visibility tracking & reportChatGPT, Gemini, Perplexity, AI Overviews
$150per month
Entity consistency cleanupCross-web name, NAP & sameAs alignment
$275one-time

Google Business Profile

GBP post pack4 posts + 4 geo-tagged images
$75
Full GBP optimization / rebuildCategories, services, attributes, media, Q&A
$300one-time
Review response pack20 on-brand responses
$75
GBP suspension / reinstatement supportDocumentation, appeal, follow-through
$350one-time
Additional locationPer extra GBP location on the same client
$175per month

Authority & Reporting

Citation pack10 authoritative directory citations
$125
Citation cleanupDuplicate removal & NAP correction, per 10
$150
Grid rank trackingPer location — $50 setup, then monthly
$25per month
Branded prospect auditGBP + site — included free on active plans
$75
White-labeled client call participationPer client, per month
$250per month

Bundle logic: add-ons totaling more than the gap between two tiers are automatically billed at the higher tier instead — you never pay more à la carte than the next plan up would cost.

Build a Custom Mix →

Section 10 — Partnership Model

How the Partnership Works

The Dezz Local model is designed for simplicity. You stay in front of your clients. We handle everything behind the scenes — invisibly and consistently.

01

Agency Closes the Client

You pitch and close Local SEO and AEO services at your agency’s rate. We provide sales support materials, audit reports, and competitor analyses to help you win the deal.

02

You Pick the Tier & Add-Ons

Choose the plan closest to what you sold, then add à la carte deliverables so fulfillment matches your client contract line for line.

03

Dezz Local Onboards Seamlessly

You introduce us as your internal SEO team. We gather all required access and assets. Onboarding is complete within 48–72 hours — no delays, no lengthy setup.

04

Fulfillment Begins

We execute every deliverable — GBP, citations, content, schema, AEO, on-site optimization, and reporting — on your schedule and to documented quality standards.

05

You Deliver White-Labeled Results

Fully branded reports and deliverables are packaged for your review. You present them as your own agency’s work. Your brand. Your relationship. Our execution.

06

Agency Keeps the Margin

You charge your client rate. We charge our fulfillment rate. The difference is yours — predictably, reliably, every month. Scalable without operational drag.

Section 11 — Why Dezz Local

Not All White-Label Providers Are Built the Same

Dezz Local was designed from day one to serve agencies — not individual businesses. These are the differences that matter.

01

Local SEO & AEO Only

We don’t dilute our expertise across general digital marketing. Local search is our entire focus — and that depth shows in strategy, tooling, and results.

02

Deliverable-Based Pricing

You know exactly what you get for $500, $750, and $1,000 — and you can add single items to match any contract. No vague “hours” or mystery scopes.

03

Proprietary Tools Others Don’t Have

The Dezz Dominator and Dezz SEO Audit Tool are custom-built assets that differentiate your presentations and set you apart from generalists.

04

Ahead on AEO

Most white-label providers are still selling 2019 Local SEO. We ship entity graphs, llms.txt, and AI visibility reporting today — a genuinely new thing to sell.

05

White-Label Native

Every deliverable — reports, audits, content, presentations — is built to carry your brand identity. We are never visible to your clients.

06

Scalable Without Friction

Add five clients or fifty. Our infrastructure scales with your growth without renegotiation, onboarding delays, or structural changes.

Local SEO OnlyFull AEO StackDeliverable-Based PricingÁ La Carte Add-OnsCustom Proprietary ToolsWhite-Label NativeProven SOPs48h OnboardingNo Long-Term Lock-In
Section 12 — Ready to Start?

Partner With Dezz Local.
Scale Without the Payroll.

Immediate onboarding. Fully white-labeled. Local SEO and AEO expertise without the full-time employment cost. Purpose-built fulfillment for agencies ready to grow.

  • Immediate onboarding — no ramp-up
  • Fully white-labeled — your brand always
  • Deliverable pricing you can resell with confidence
  • Á la carte add-ons to match any client contract
  • Full AEO stack most competitors don’t offer yet
  • Scale from 1 client to 50 without new hires